Miller High Life
‘Coupe Can’
For summer of 2020 (before we know abut COVID), Miller High Life wanted improve their Sumer sales. People love the iconic Miller High Life ‘Champagne’ bottle, but summer has always belonged to the humble can.
We decided to give the Miller High Life can the same special treatment their bottle gets and the Coupe Can was born.
EFFIE WINNER
Bronze 2021
The Packaging
Packaging features the new can on both short sides, including in the famed ‘coupe stack.’
The long side of the packaging allowed retailers to create stunning ‘coupe stack’ displays, using nothing but the pack itself.
Additional tools highlight the many different summer occasions Miller High Life can celebrate, from day by the lake to elegant weddings
The Coupe Can took the Internet by storm, generating post after post of people enjoying the Summer High Life with the most photogenic can on the market.
WINNER - 2021 BRONZE EFFIE
Commerce & Shopper> Seasonal/Event
Full Team Credits
Alma Klein, VP Creative Director
Courtney Nowak, Associate Creative Director
Katie Brady, Account Supervisor
Justin Lawson, Senior Copywriter
Russell Mank, Art Director
Andrew Malloy, VP Strategy
Jason Osbolt, Senior Producer
Christina Hormuth, VP Account Director
Kyle Cleary, SVP Account Director
Matt Weiner, SVP Creative Director