Keystone Light
Smooth Fund
Art Direction, Design, Animation
Sometimes (well always), there are too many things to pay for and never enough money for them all. Keystone believes you should never have to sacrifice the smooth taste of a crisp cold beer just to pay for that cell phone bill. Which is why we introduced our latest offering to our fans:
The Smooth Fund
Our drinkers can enter for a chance to line their pocket with chunk of cash whether for a bill, a meal, or a for cans upon cans of smooth Keystone Light.
We transformed the majestic Rockies Keystone hails from into a literal mountain of cash, with the Keystone Light can nestled on top. It emphasizes our commitment to fund as many smooth moments as possible.
We encouraged drinkers to take our money through grocery, on-site, and digital tools
The Can-y Bank
Like a shining beacon, this piggy bank inspired display (called the can-y bank) playfully anchors the retail execution. The fully dimensional display helps commands both awe and larger floor space for Keystone at larger grocery stores.
Money money MONEY
It’s not just about the cash, it’s also about how you flaunt it! A few lucky winners also received this Keystone branded Money Blaster to celebrate their new found wealth!
Well, since the cash was paid via Venmo, it was filled with novelty Keystone dollars but you know, they could use cash if they REALLY wanted.
Tools, along with merch, were localized for over 36 Keystone markets to pair the love of Keystone with local pride
Full Team Credits
Bianca Bertolini, Creative Director
Mairin Donovan, Associate Creative Director
Natalie Seyfarth, Associate Creative Director
Kate McGrath, Account Supervisor
Bryce Wergin, Senior Copywriter
Russell Mank, Senior Art Director
Shelby Leisinger, Senior Producer