Lollygaggers Branding — Russell Mank

LollyGaggers
Branding

Brand Development, Design, Animation

The LollyGaggers is a gaming club of friends from around the US. We assemble in friendship to combat the greatest foes in fantastical settings. At our own pace that is.

Based in the Destiny community, Clan LollyGaggers was created to be a carefree environment of casual
friends, aiming to tackle the game’s biggest challenges as best as we can hope.

Three symbols represent our brand. The “Signature” is our official logo for overarching brand matters such as recruiting and business. The “Seal” is our ambassador, representing the group in the public light. The “Sparrow” is the banner we rally to; a mascot if you will.

The Signature
Our official logo. It’s our best foot forward for recruiting and business purposes. It can be found on social materials, merch, discord assets, anywhere we want to be loud and proud about who we are.

The Seal
A concise short hand of our formal name,
‘‘Clan LollyGaggers. Anywhere we want to leave a stamp of ourselves, we go to this. Want a tattoo, a water bottle logo, or just a discord icon? Its a beautiful flowing little brother to the our full signature.

The Ambassador
Pulled from our in-game banner in ‘Destiny 2,’ the Sparrow flies in threes, showcasing our group unity and nimble personality. Its our mascot and is an illustrative element to play with in key visuals and team merch.

The ‘Swoopy’ Style

Created by hand with a Sharpie, the Swoopy style is a reflection of the group’s mentality: casual, friendly, and little meandering. Large capital letters contrast soft squarish letterforms. Descenders and long flourishes are used to cradle smaller letterforms and unify words into cohesive images.

The color palette vibrant and energetic to back up all the enthusiasm we bring. Its serious enough if you will for a gaming group but emphasizes the fun-over-skill we bring. The red, navy and white each contrast the other beautifully, with the lavender, teal and yellow acting as supporting characters for brand flexibility

Every season, coinciding with the in-game launches, features its own kit social banners, wallpapers, and promotional material revolving around a seasonal badge. Seasons provide an opportunity to push the LollyGaggers brand, exploring new styles and keeping the brand fresh.