Miller Lite &
Vienna Beef
Art Direction, Design, Animation
The Chicago Style Hot Dog is the go-to delicacy of the Chicago Summer. Whether it’s on the lakefront or at Wrigley Field, it makes for the perfect summer companion. The only way to make it more perfect is to pair it with an ice-cold beer.
Therefore, for the summer of 2022, Miller Lite teamed with Vienna Beef to celebrate just how much Chicago Style Loves Beer.
Out of home and Social declared Chicago Style’s love affair with Miller Lite. It also promoted the opportunity to create your own next great Chicago Dog for none other than Guarantee Rate Field
Plus, anytime you have two great partners, it’s a great opportunity to create some great merch. Giveaways included shirts, bucket hats, and buttons. Local bars could get great glassware and a iconic LED (still can be seen outside Weiner’s Circle) and a few lucky winners got a remote controlled beer cooler.
Full Team Credits
Heather Robinson, Associate Creative Director
Corey Abad, Account Supervisor
Cristina Meesenburg, Senior Account Executive
Justin Lawson, Senior Copywriter
Russell Mank, Art Director
Shelby Leisinger, Senior Producer